Digital marketing tools
Digital marketing is a field of work which requires a lot of consistent analysis from professionals practicing it. Unlike traditional marketing which does not typically offer key insights from a given promotional campaign, digital marketing is the opposite and comes with a whole host of tools. These digital marketing tools can be used to accurately study the performance of a campaign and the changes needed to improve it.
The need for digital marketing tools stems from the desire of marketers to constantly improve and fine-tune their efforts. Without knowing the cause of success or failure, any activity is as good as a guessing game. The need for digital marketing tools is thus made apparent by the drive to improve and learn more about the process.
In this article, we will discuss three basic digital marketing tools professionals should know about.
Google Keyword Planner
Google Keyword Planner is one of the most popular digital marketing tools used by a large majority of digital marketers. While there is a lot of debate in the industry over the accuracy of the numbers, there is little doubt in the tool’s ability to point to the popularity of a given keyword.
There are a number of features in this digital marketing tool. Features such as measuring the competition on a particular keyword for SEM, or the volume of searches, and the CPC of keywords are some amongst many features part of Google Keyword Planner. Before delving into any other paid digital marketing tool, professionals should learn their way around Google Keyword Planner.
Buzzsumo is used primarily as a tool to measure the popularity of content online. Using this digital marketing tool, marketers can find the type of content that is popular on social media and other blogging platforms related to a given topic.
For content creation, Buzzsumo is an indispensable tool which can be used to find ways to approach topics in new ways. One problem all content writers and digital marketers run into is the dearth of original ideas which keep engaging their audience. With Buzzsumo, content creators can constantly find new ideas which aid in the creation process.
SimilarWeb is a tool which can be used to identify which niche is perfect for a new website to be based on. Whenever a blogger or digital marketer think of starting a new website, they run the obvious risk of either getting into a highly competitive niche or one which does not have enough traffic.
Using keywords of a given niche, SimilarWeb is able to predict which niche is best for a new website to focus on. Given the high level of competition in the field, SimilarWeb is a great digital marketing tool for those looking to establish new websites.
While the digital marketing tools mentioned above provide some level of assistance, digital marketers should be careful as to not be overly dependent on them. These digital marketing tools should be used primarily for improving the performance of campaigns further. Basing an entire digital marketing strategy on the use of tools can be to the detriment of the overall result of a campaign.
About The Author
Gaurav Heera is a digital marketing expert, educator & branding expert having more than a decade experience. Currently he heads Delhi Courses, providing best & advanced digital marketing training in Delhi
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