Marketing is an absolute make-or-break aspect of any business. There are many marketing methods and mediums, but social media is one medium that all companies are now focusing on.
Marketing on social media is essential when running or starting an online business. Since the company is online, social media marketing is more effective as people can reach the company instantly through such adverts compared to traditional marketing methods. A brand’s outreach is much more prominent when marketing on social media platforms.
But with everyone using social media to market their brands, small businesses can easily get lost in this sea of advertisements. Thus, you must use these platforms tactfully and ensure that you stand out to maximize customer engagement.
Although it can initially be a bit intimidating and tricky, you can easily use social media platforms like Facebook to promote your online brand. So here are a few ways to promote your small business on Facebook that do not require too much expertise and can act as a good starting point for your brand’s marketing plan.
Six ways to promote your business
1. Create a compelling business page:
Before anything, it is essential that you create a dedicated business account and not a regular Facebook account. It is because you can customize a business page to promote a business, which is impossible with a standard account.
Once you have set up a business page, you need to optimize it to ensure that all the essential information, like the details of the business, the website, and contact details are the first things any visitor sees. A call to action button such as the “Shop Now” or “Book Now” should also be present.
You should carefully select the cover photograph and profile picture. Any important posts, like upcoming events, need to be pinned to be instantly visible.
2. Post interesting and well-curated content:
Once you have created the page, you must ensure that the content you post is engaging, relevant, and diverse. You can consider using Facebook post templates from PosterMyWall, which have various customizable templates. You also must ensure that you post regularly so that customers know what the brand is doing or if there are any new sales and events.
You can post various things, such as videos and posts showing your old and new products. You can also post something like testimonials or pictures featuring customers. Just ensure that all the posts are spaced out evenly.
Before any big event or promotion, you can post about it and create a lot of buzz using posters, videos, countdowns, and specific content. You can mark calendars and ensure that the event details are the pinned post.
Regular posting shows that you are active and allows people to reach out to you more with queries. It improves customer relations.
3. Join groups:
A significant advantage of having a Facebook page is part of different communities. You can join public and private groups and use these to promote your brand further or simply interact with new people and be part of relevant discussions. You can also advertise upcoming events and promotions in such groups.
All you need to do is figure out which groups have your target audience and can join accordingly.
4. Create your company’s group:
If there are no groups you can find that suit your interests, you can create your group, which can be a perfect space to interact with old and new customers. This way, customers can also interact with each other and create a community. You can also have special offers or giveaways for people who are part of your group.
It will also allow you to engage with customers more closely. You can start discussions relevant to your business or the products you have, and these discussions can give you an insight into your audience’s point of view.
5. Get your customers involved:
Customers need to be a big part of your marketing strategy, as there is no better marketing than word of mouth. If your customers can vouch for you, this is bound to bring in more people. You can create hashtags that customers can use to feature your products. You can also have polls on your page to see your audience’s likes and wants.
As mentioned before, you can post positive reviews and testimonials. Even if there are poor reviews, you should positively respond to them to show that you are receptive and interested in getting feedback.
6. Invest in Facebook ads:
Once you have established a good following on your business page, you can then invest in Facebook Ads. These can be especially useful ahead of a big sale or event, and you can have an ad campaign. You can pick your audience, location, and target interests and behaviors. That is why this feature by Facebook can increase your outreach and make you visible on more timelines.
However, you will need to ensure that this campaign is well designed to have maximum impact.
Facebook and social media platforms may seem intimidating, but once you start using them strategically for marketing, you realize how much potential they have. All you need to do is invest some time and effort into creating a solid social media presence, and you will be good to go. Tips like these can give you a good Launchpad, and then you can go ahead.