How to write search engine friendly content? When you come up with search engine optimization and text writing during website creation, you realize that the two topics must be combined.
Content writing will be successful if it is specifically addressed to users and visitors. However, if your content is not liked by the search engine, then unfortunately our visitors will not find us either, no matter how well it is written, no matter how useful it may be to our target audience.
Therefore, in the process of creating a web design Sharjah , special attention must be paid to the technical details and unwritten rules of content writing, so that the content has a direct impact on the placement of your website in the search engine results.
Content Quality
It is extremely important to write content that engages the visitor: interesting, professionally correct, current.
Quality content that attracts readers and keeps them on the page has a direct impact on the website’s ranking. Since Google’s main goal is to increase the user experience, in the future – and mostly in the present – it will generate the result list based on this. That is why content writing is an extremely important part of creating a website.
Today, there are websites on UAE market that achieve success exclusively through the use of content marketing and maintain a high ranking in Google. Nevertheless, we can say that creating a website consisting of only content will certainly not be successful. Content writing achieves the real effect when creating a website by pairing it with a suitable design and SEO packages Dubai
Frequency of Content
The question arises, how often should we update website with SEO content, and where?
The most ideal place for this is the blog or news / news / events menu. This provides a suitable basis for regular content marketing within the website. Its multiple benefits are unquestionable: always fresh content for visitors, search engine-friendly content for Google, with which we can base the ranking of your website.
Content Writing Technical Details
The headline is the pivotal point of the written content, not only from a marketing and stylistic point of view, but also from a technical point of view. The search robots will especially appreciate it if the headings (H1) and subheadings (H2, H3, H4, etc.) are also indicated in html language, which is actually what the H tags are for. When indexing, the algorithm maps the headings after the meta descriptions, then the text part is mapped, and so on. The website design company should set these up for you in every way, so that you have an easy time with the settings when uploading the content.
SEO copywriting, technical details of website copywriting – use of keywords
Of course, it does not detract from the quality of a professional content if keywords are used purposefully. From an SEO point of view, we should not use more than 1-2 keywords in an article, and only in a ratio of 1-2%, only as many times as it still seems natural, but sufficient to increase the relevance of your website for a given keyword. Following the logic of relevance, it is useful if the keyword appears in the title line and subheadings.
What makes website and online store copywriting effective?
Content Writing – Meta Settings
Set a title and description value for each piece of fresh content (blog article), by using the description we get an extra opportunity to arouse visitors’ interest, and in addition, we also increase the search engine-friendliness, because Google robots first read the meta values indexed. This is an important part of creating a company website. ?
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Technical Details – Use of Members (tags).
Even few website design companies use them correctly, even though in the long run tag subpages can serve the website well. Because the subpages under the same tags are the most relevant for the given keyword, which the search engine especially likes to index in a good position.
Correctly, for a blog/news post, it is sufficient to use 2 tags, one of which should be the keyword used in the article, while the other is a word relevant to the topic or the long tail version of the keyword used in the article, which appears several times in the article.
Use of Internal links for SEO Content Writing and Website Text Writing
We can state that not only links from external pages to your site are useful, but also internal links should be emphasized. Technically, the internal links strengthen the entire page, you have to think of it like a net, the more threads there are, the stronger it is. The use of internal links in blog/news articles has a double effect, on the one hand, the previously mentioned SEO effect prevails, on the other hand, the reader’s time spent on the website increases, if we link from one blog article to another and direct the visitor to additional useful content.
