Virtual conferences have become popular as the digital universe becomes more prominent in our lives. They have the potential to be informative and interesting, and their digital component makes it possible to reach people worldwide. When promoting your virtual conference, it’s essential to make your event stand out. Here are our best tips and tricks to successfully market your virtual conference with some added event marketing examples.
1. Events Page
Our first strategy is to create an engaging events page. First and foremost, when designing any events page, it’s crucial to include all the necessary information for the event. Start with the date and time, the link to sign up, appropriate speaker info, an agenda, etc. Make sure this information is communicated clearly on your events page to avoid confusion. From there, get started designing! Some ways to make your page stand out include fun graphics, informative videos, and bios highlighting key speakers. Adding these extra bells and whistles to your events page can attract more attendees and get them excited about your event.
2. Sneak Peek
A great way to apply event-based marketing to your virtual conference is by giving your audience a sneak peek at what’s to come. Before releasing information about your event and engaging in marketing, you must identify your target audience. Marketing Evolution defines target audience as “the specific group of consumers most likely to want your product or service” and ultimately “the group of people who should see your ad campaigns.” This unique group can be identified based on various demographic characteristics such as age, location, marital status, etc. By knowing your target audience, your event marketing manager and the rest of your team can create content that speaks to them: increasing attendance and engagement at your event. Giving your audience a preview at what’s to come doesn’t mean you have to spoil your whole event! You could release short clips or bios about your guest speakers and teasers of different content or highlight some of the critical features of your event. When doing this, craft previews keeping your target audience in mind and share information that will draw them in. You can increase attendance and anticipation by giving people a look at what’s to come.
3. Social Media
Another great method that can be useful is social media. There are various ways to utilize social media to promote your event. Start by announcing it across all your company’s social media profiles. This is a great way to engage followers, communicate necessary information regarding the conference and even get people to sign up. From there, there are countless ways to continue to market your seminar. Some ideas could be creating a countdown until the event, sharing pictures of behind-the-scenes footage, or even posting videos highlighting the event’s speakers. Again, social media is a great way to get people excited about the forum.
With so much digital traffic, sometimes added bells and whistles help make your conference stand out. Take graphics, for example. Creating eye-catching and colorful graphics for your event can attract potential attendees and get people excited about the meeting. To start, make a fun logo that communicates all the necessary information for the event. From there, add designs and pops of color. Even better, creating graphics that speak to your target audience can attract the right people to your conference. It’s an easy and effective way to increase attendance and make your virtual seminar stand out.
5. Partner Up
When it comes to business, sometimes, it’s all about who you know. Marketing your virtual conference is no different. Another way to advertise your forum and make it stand out is by having your partners, sponsors, and speakers also market the event. It’s an efficient way to expand your reach and connect with a larger audience. Additionally, everyone benefits! You, your partners, sponsors, and speakers all want the event to succeed, so it’s a no-brainer to publicize it.