Proper packaging is vital for all products, not just coffee beans. It keeps products safe and preserves freshness.
It is common that your branded packaging is also the first image that comes to a customer’s mind whenever they hear your brand name. Perfectly sealed packaging using suitable materials keeps your coffee fresh, thereby preserving the taste and aroma.
Important Factors to Consider during Choosing Coffee Beans Packaging
There are many types of packaging materials, many of which are great for specific applications. But selecting the most proper material based on your unique requirements is advisable before picking one packaging type for your coffee product.
Packaging suitability depends on several factors.
Most important requirement for every brand to be unique from its competitors. Because the packaging is the first image the buyer sees, it is the marketable image of that product. That’s why it is vital for it to be different from similar brands.
Whenever to designing packaging bags for your coffee beans, some aspects that can be uniquely done are the shape, size, and color. Uncommon design that is authentic to your brand image and story makes it easier to establish your style.
● Type of Pouch
Most delicious types of pouches available, the best for coffee are the stand-up and airtight ones. Most simple pouches that meet this description are:
1. Side fold pouch
This type of pouch is relatively inexpensive and easy to use. But this bag does not stand properly on its own. Side type fold pouch is usually folded over at the top then sealed using a tin tie or label and cannot be sealed using an integrated zipper.
2. The Quad seal pouch
It has a similar build as the side fold pouch, but all of its corners are sealed. The Quad seal pouch can be folded at the top. Pouch is also possible to integrate a zipper.
3. The Doy Pack
It is flat at the top with a round bottom. This type of bag format has a preformed foot which gives it stability while standing, even when the bag is not entirely filled. The Doy Pack has a zipper for reseal ability.
4. The box pouch
Box pouch has a square-like shape, making it look like a box. It closely resembles the Quad seal bag, but its bottom is flat. This pouch offers enough flexibility for different sizes and designs.
Costumers who use coffee beans directly from the package prefer having a pouch that has a reclosable feature such as a zipper.
This type of reclosable seal keeps the package airtight even after opening, preserving the freshness of your beans.
Many effective external factors such as oxygen should be kept out of the coffee since they negatively affect the freshness of your beans. Therefore, the packaging should be airtight.
Few professional custom packaging manufacturers use a dense printing design, white-based polyester, or a black pouch to keep UV rays out.
● Custom Labels
All labels give suitable information on the coffee are truly essential. The specific coffee label should be spelled out the coffee beans’ origin and the manufacture and expiry date. This add your business and brand details, most especially your logo, tagline, and brand benefits, is essential.
Organize stock pouches can accommodate standard and larger labels. Custom size labels better suit customized coffee bags; however, more creative opportunities exist with custom coffee bag printing.
● The filling process
If you haven’t considered this, know that the design of the pouch you choose can either slow down or speed up the filling process.
For these pouches that have four corners at the top, it is relatively easy to fill them up since they have a wide “mouth.” It is the opposite for bags and pouches whose top has two corners.
Which kind of packaging you choose for your coffee product will determine how you will be received in the market.
Your required packaging pouch type has a significant impact on your coffee’s freshness, marketability, and sales. To make ensure that you don’t miss any critical points, always consider the abovementioned factors when choosing the right packaging bag and branded format for your coffee product (which is very profitable for health fitness).
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