With the start of a new year just nearing the end of the year we thought it was the perfect opportunity to share our top Instagram strategies for 2021. If you’ve ever visited the Icon square blog before, you’ll find we’re not afraid to share the latest and most popular Instagram tricks and techniques. Such as buying Instagram followers and other organic techniques that can help you.
We are passionate about providing you with the most efficient strategies to build your following and to successfully promote your business via Instagram.
… Possibly the biggest one!
It wasn’t just that Instagram commemorate its 10th anniversary, but the company also unveiled a new major function: Instagram Reels.
After that it revealed a design modification that has shaken up the way we browse or consume the content available on it. To keep in the forefront of these changes and ensure that you’re doing the most important things. We’ve put together the following list of top priority areas for the coming year.
Create Reels
With the announcement that Instagram has altered its layout to enable Reels feeds available from your profile. Reels feed accessible through your profile, there’s no doubt:
Instagram is now focusing on video content, and particularly, Reels.
The latest update moved the notification tab as well as “new post” function “new post” (+ icon) function to the upper right corner which is which is where direct messages are placed.
In the lower part of the screen, you’ll access the shortcuts for Instagram Reels and Instagram Shopping.
This is an important update that came just a few months (and for certain regions, even weeks) following the time Instagram Reels was launched officially and it is clear that Instagram is serious about this feature. Instagram is about the new feature.
When we think back to the time of the introduction of Instagram Stories, Live, and IGTV There were no major layouts developed to be used with these platforms.
If Instagram is focusing on Reels what can we learn from that as producers of content as well as social media managers and business owners who are using Instagram to market the products or services we offer?
Perhaps it’s an excellent idea to jump on the bandwagon to create some Reels.
A number of accounts are benefitting from being early adopters of Reels and are experiencing record-breaking growth and engagement due to Instagram’s efforts to promote widespread adoption.
Therefore, why shouldn’t we also benefit also from this?
Once you’ve mastered the basics of the Reels platform functions it’s relatively simple to make.
However, to offer you a hand We’ve created an easy step-by-step guide for making Instagram Reels as stress-free as is possible.
Install Instagram shopping
As we mentioned In Tip #1, the layout of Instagram has been changed to put more emphasis on Instagram Reels as well as Instagram purchasing.
Instagram is now shoppable on its platform since the beginning of 2018, however, placing the Shopping tab as a shortcut in the main tab hints at the importance of e-commerce.
eCommerce platform BigCommerce recently published an article with numerous examples of companies that have succeeded making use of Instagram Shop.
For instance, the company that makes technology Native Union saw a 2,666 percent increase in traffic. Likewise, clothing retailer Magnolia Boutique saw a 20 percent increase in sales week-to-week because of Instagram Shopping.
To setup Instagram shopping to your Instagram account, you must first be sure that you’re qualified. Once you’ve completed this, the process will be relatively simple and quick.
It is a given that establishing Instagram Shopping by itself is going increase revenues and sales for your company.
Your account should not be a billboard merely advertising your services. Instead the Shopping feature should go hand-in-hand in conjunction with the content strategy you have developed.
The more involved your followers are the more likely they are to be converted into customers.
As a clothing brand Grace And Lace said:
“Instagram is a powerful tool for you to visually share this story and show off the experience. It’s not about promoting your product. It’s about promoting the experience of having your own products.”
Live Shopping the future for Instagram Shopping
Brands are able to showcase their products on Instagram Stories since the beginning of 2019 however, in August 2020, a new feature introduced in the US Live Shopping.
While the people around the globe wait to test Live Shopping, it’s a ideal time to consider how you can incorporate the Live Shopping feature to the Instagram strategy.
One major benefit from the Live Shopping is that content creators can enhance content that is “how to” / tutorial content to demonstrate how the things work and look real-world situations.
If promotion isn’t forced engagement, and even more importantly, sales are much more likely to occur.
Make your highlighters up-to date
Did you realize the possibility that Stories on Instagram can serve as your mini-website?
Yes, it’s true . And this is why Highlights are featured in our top strategies for using Instagram that will be useful in the year 2021. If you haven’t been updating your Instagram Highlights for the past, this could be the perfect time update them.
If you plan it strategically When organized strategically, your Highlights will convey your story about your brand include glowing comments or reviews, or explain the ways that people can purchase from you or work with you.
This is why they’re a fantastic way to boost the awareness the like, trust and like factor among your followers.
Consider the order in which you present your Highlights. Consider the journey you’d like to take your audience to help them learn more about the things you do and take a giant step towards becoming a customer or customer.
