Why should you embed Facebook feed on your business website? How can you embed Facebook feeds on your site? You will find the answers in this article.
Facebook is among the most used and most popular social media platforms all around the globe. Most people on social media are using Facebook; that is why Facebook accounts for 2.5 million active monthly users.
That is a prominent figure. It means you can reach more people with just one social platform. So using Facebook for your business website will be a profitable marketing strategy. Therefore, It’s necessary to embed Facebook Feed on websites to upscale your business.
What is Facebook Feed?
A Facebook feed can be referred to as the feed generated by collecting content from Facebook. It comprises all forms of the content present on social media, such as images, videos, or text.
The feed looks like a gallery of content from Facebook and is updated in real-time, and it provides viewers with the latest content from users. Using Facebook Feeds for marketing is an excellent and strategic marketing tactic that will take your business to the next height.
7 Profitable Reasons to Embed Facebook Feed on Your Website
Facebook Feed comprises dynamic and diverse user-generated content (UGC). People love to watch something different and relatable.
We all know that user-generated content can be both very contrasting and vibrant. As a result, integrating it into your website will make it more charming and engaging for the users. The feed provides variety and new content now and then as it operates in real-time, giving website visitors more content to explore.
Alongside this, UGC helps in humanizing a brand. With more UGC, you can intrigue users with result-driven questions, such as, what is unique about your brand products that make customers happy?
Showcase Social Proof
Social proof, also translated as informational social influence, is a social phenomenon where consumers repeat the actions of others by adapting their behavior according to what others are saying and or doing.
That is because they believe they believe that what other people are doing is right or that the products or services they’re using are fantastic. When people use your branded hashtags and account handles with their social media posts, they generate social proof.
They obtain proof that consumers are using that brand’s products and enjoying them enough to go ahead and post remarks on social sites. Such evidence works in fantastic ways in that they motivate website visitors to convert to customers.
Helps Build Trust
Trust is the basis of any relationship, may it be personal or professional. You will not invest in something that is not trustable. So gaining trust is essential for a brand to incur a large user base. Facebook Feeds can help you with that.
As discussed in the previous point, social proof can work wonders, and Facebook Feed is a feed full of social proof. Evidence that displays happy and satisfied existing customers. If anyone sees so many happy customers of a brand, they will not hesitate to trust it. After all, it is all about trust and satisfaction.
There are many software apps you can use to embed your feed, such as Flow-Flow. This tool is a fantastic Facebook plugin for WordPress that lets you customize your feed as desired.
When you engage your users and build confidence for your brand, they will not think again before buying from it. It will give you higher conversion rates as people will be buying from your brand as never before.
Facebook feeds can help you attract new users and interact with them, forming a brand-user relationship. The better the relationship, the more loyal the customer base you create.
A website is the first and crucial marketing touchpoint of a business. It can make or break any deal; it is essential to make it attractive and worth exploring. If that doesn’t happen, people will switch to your competitors within seconds.
As I mentioned before, UGC is diverse, dynamic, and colorful. Embedding it on your website will help you make your site more vibrant and attractive for all website visitors.
Budget can be quite a concern, but embedding UGC saves a lot of money since users created the content. The cost you incur is only of the tool that helps you with aggregating and displaying the content.
Speaking of those tools, they are quite affordable and cost-effective. The ROI is quite high, which means it covers all the money you spend on the tool.
Over To You
Embedding Facebook Feeds on your website can be quite helpful in elevating your brand. I have already mentioned the benefits of embedding Facebook Feed on your website to be quite essential for a business. Just a simple step of integrating Facebook Feeds can solve all of them.