Are you starting up? You definitely need to publicize your company to increase brand awareness. Exhibiting at events is an excellent way of promoting your business and interacting with new customers.
Nothing brings in new customers like using the right approach on your first encounter. Making a good first impression is at the top of every business owner’s priority list.
We have listed strategies that will help your company stand out and build favorable associations.
ONE: Look the part.
Since every event is different, take time to find out what type of clothing is appropriate for the next event. Don’t look too formal at an event where customized casual wear or your uniform would have been most appropriate, or vice versa.
TWO: Give out business collateral to continue the conversation.
Whether a person has just come to have a peek or they want to try out your products, approach them politely. Please find out how you can help them and hand them your business cards. If they have a good impression from their first encounter, you could be seeing them soon in your store.
THREE: Use customized stickers and labels on your items.
Customized labels are a great way to communicate your brand to shoppers and prospective buyers. People don’t have the time to come and ask you what is in your unmarked containers. Custom labels add a fantastic finish to your items. There are various types of labels to choose from, depending on your budget, the number of labels you need, and their size.
If a person seems interested in your company, remember to give them customized professional stickers for their car, laptop, etc. These humble stickers are great marketing tools.
FOUR: Put up a professional-looking booth.
So many businesses have been set up, some of them untrustworthy. Getting people to trust you is the first step toward winning them over.
Remember, your competitors will also show up at the event, which means you can’t make any mistakes. Ensure that you exude professionalism, both inside and out.
FIVE: Offer promotional freebies.
Offering people free items such as t-shirts, water bottles, etc., is a terrific way to draw prospective sales to your booth and build excitement. The trick is to give customers high-quality items that are both handy and convenient to carry.
These items are also powerful marketing tools to raise brand recognition, promote a new product, and generate leads. It is also a fantastic way to keep your company at the forefront of people’s thoughts long after the event.
SIX: Design and execute great booth signage.
Exhibiting at large events means that there are a lot of booths set up. Make sure your signage is clear enough for people to spot you from a distance.
These events are busy, and there is a lot of competition, so people won’t bother coming to you to find out what you are selling.
Communicate clearly through signage; your signs should be easy to read from a distance. Include your business name, logo, and any other information. Design appealing signs to attract customers to your booth so that they may feel the need to come to you.
Remember: how you present yourself at these events will determine how people will interact with your business in the future.